We say "YES!" to women in logistics!
Although it might seem that logistics is an exclusively male field, this is certainly not the case. It is therefore very encouraging to see the trend that more and more women are entering the TSL industry.
Geis PL's employment policy is in line with this trend, as since its inception the company has employed women in a wide range of positions - from assistants to specialist, managerial and executive positions.
Today, logistics is no longer associated only with warehouse halls and hard physical work. It is, above all, a modern, dynamic industry with all the complexity and comprehensiveness of processes. The development of process automation, digitalisation and intelligent solutions all make work easier and more efficient along the entire logistics chain.
The field is therefore becoming increasingly accessible to women as well. As Dorota Wójcik - HR Manager of Geis PL says, "Logistics is stereotypically perceived as a male working environment. However, statistics clearly show that more and more women are working and developing professionally in transport, forwarding and logistics companies. Women are finding their way in this industry in a wide variety of tasks - working in warehouses, operating forklifts and managing operational processes. In our company, women make up approximately 35% of the total workforce and work in a wide variety of positions, regardless of the level of the organisational structure."
At Geis no one is surprised by the women operating forklifts and carrying out warehouse work. Indeed, many men would envy their attentiveness in transporting shipments and their meticulousness in performing their duties! It is worth noting that Geis also has a number of female professional drivers, although this is still clearly a male-dominated profession.
The real kingdom of women at Geis, however, is the Customer Service Centre, where representatives of the fair sex work as consultants or customer service specialists. It turns out that women are much better predisposed to such work than men. As Ewelina Klimczak, who is the manager of COK, puts it: "Women are patient, empathetic and multi-taskers. These qualities are very positively perceived in direct contact with customers." Customers also appreciate the speed of response to a task and the skilful feedback. "The Customer Service team is 71% female. Girls have a rich collection of experiences and different ways of thinking about the same problems, which translates into innovative and creative solutions," she adds.
Female representatives are also not uncommon in administrative positions. As management assistants, accountants, marketing specialists or sales representatives, they work at the company's headquarters in Stryków near Łódź, as well as at the other 20 branches in Poland. Magda Kubala deserves special mention here, as she is a sultana among the male managers of the National Distribution Department. Her effectiveness in managing distribution processes at the Kraków branch will definitely be acknowledged by all employees at this location.
It is impossible not to praise at this point the presence of a woman in the IT Department - a department which is usually dominated by men. Urszula Janicka, an IT specialist who shares the office with her colleagues every day, knows something about this. "Although most of my colleagues are men, I don't mind. I have always been a tomboy so such company at work suits me very well. Plus, I'm lucky that my colleagues are cool people." Ula adds that it wasn't hard for her to acclimatise to the team, as she was already surrounded by practically all boys when she was at university. " I like working in this position because I am constantly faced with new challenges and projects. I have to look for solutions, analyse data, but still be communicative and empathetic at the same time." Ula adds that other women have nothing to fear in typically male positions: "There is definitely an opportunity to fulfil your potential here. The work is varied, very dynamic and interesting, and from a professional point of view there is also a good training system and working in an international environment."
Geis PL is promoting the hiring of women in management positions. In the words of Dorota Wójcik: "Today, women in management positions in logistics are no longer an exceptional phenomenon, there are more and more of them and they achieve great results. Their feminine nature helps them to organise, plan and manage processes holistically. Importantly, women lose none of their femininity in the process - polite, kind, empathetic, they break the ice, soften mores and solve problems patiently and effectively. As multitasking experts, they combine different perspectives, make decisions and are masters of managing priorities. However, I would like to strongly emphasise that women in the logistics industry first and foremost want to be seen through the lens of professionalism, not gender," she adds.
At Geis, women can enjoy job stability and growth prospects. As a family-owned company with more than 70 years of tradition, the employer pays a lot of attention to ensuring that everyone can feel secure and safe and that they can spread their wings. Caring for personal and professional development and the integration of the female community, the company has initiated the 'Ladies First' programme for women. Workshops with a psychologist, training courses, lectures on healthy lifestyles and work-life balance, and joint celebrations of occasions such as Women's Day or Mother's Day are just some of the initiatives implemented as part of this programme. "It can certainly be confirmed that the potential of women is enormous, and the role and challenge for the employer is to create conditions for releasing it and managing it in an appropriate manner," concludes Dorota Wójcik.
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